I just read a great short article on crafting an effective promotional e-mail message on PCmag.com and thought I should share it. The author offers some great, simple steps that anyone can implement when promoting products or services. Some of the tips include: personalize the message, start with a question and don't use large images.
Make certain that you are maximizing the effectiveness of your e-mails. Don't Spam. For rules on what constitutes SPAM read the CAN-SPAM act. This is the FCC regulation that defines what is and is not SPAM in the U.S.
Click here to read the article on PCMag.com.
Tuesday, October 28, 2008
Writing an Effective Promotional E-Mail
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