Guy Kawasaki is one of the best minds in online marketing and venture capital. He is the former product evangelist for the original Apple Macintosh and an all around cool dude. When this guy talks people not only listen they enjoy what they are hearing.
click here to view
I found out about this cool freeware called zentation that puts video and presentation slides side by side for your viewing pleasure, and the first presentation on their homepage was Guy's - so I had to share.
My key learnings from the presentation were: Don't just improve on past success - to really innovate you have to jump ahead of the curve, mission statements rarely capture the heart of a company's mission, innovation does not equal perfection, and beware of Bozo's - many of the leaders and innovators of the past are the unflinching standards fascists of today.
Thursday, August 30, 2007
The Art of Innovation
Wednesday, August 15, 2007
There's a 20% Chance we're living in the Matrix
I have got to work this into my book Continuum - Game over man, Game over. read this article now or never know what is going on in the mind of the Prime Designer. Once you read the article answer me this - is this science or scientology?
read more digg story
Tuesday, August 14, 2007
Bush Administration Spent $1.6 billion on PR in the US (2003-05)
Follow the link below for a slight diatribe against PR "over" spending by the Bush administration. Note the figures quoted are for entire government agencies and the only really scary item, to me at least, is the feeding of news stories to various media outlets, but not disclosing that the source was Uncle Sam, or at least the guys living in his town.
The Orwellian nature of government sponsored media is tantamount to both Rappin Karl Rove and Dubya forming a pact with undead Nixon. The nature of the pact: Zombie America. Oh wait, its too late.
All I am saying is don't go out at night unless you have a shotgun and at least three people that you can outrun. As for this Washington Post report, I would like to see the source material, then I will decide what spending is inappropriate, of course as a marketing guy I am probably biased.
read more digg story
Monday, August 13, 2007
Taking the burrito ad to the next level
Just when you thought we had reached the zenith of anthropomorphic fast food spokepersons - enter Whiplash - a dog riding, poker playing advertizing superstar.